Effective date: 08.05.2018 / Updated on 29.05.2025
Ring LLC and our affiliates (collectively, “Ring,” “we,” “us,” or “our”) respect your concerns about privacy. This Privacy Notice describes the types of personal information we obtain and process about consumers and other individuals identified below, how we may use the information, with whom we may share it, and the choices available regarding our use of the information. The Privacy Notice also describes the measures we take to safeguard the personal information and how individuals can contact us about our privacy practices. Ring is the data controller for the personal information we obtain about you, except as described below.
Information We Collect
Information We Obtain About You
We obtain certain personal information in connection with the products and services we provide. The types of personal information we obtain as a data controller include:
Information We Obtain by Automated Means
When you interact with our products and services, we obtain in our role as a data controller certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. For more information about the types of cookies used on our site and the information we collect using cookies, please visit our Cookie Policy.
We may use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of website or app visits. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services, and help ensure they are working properly.
Information We Process On Behalf of Others
As a data processor, we process certain information on your behalf and to the extent necessary to provide you with certain services. This section describes the activities for which Ring serves as a data processor.
Our products and services are designed to allow you to see, hear and speak to anyone at your door from your computer or mobile device, and collaborate with others in your community. To provide you with these services, we process and store content (and related information) that is captured and recorded when using our products and services, such as video or audio recordings, live video or audio streams, images, comments, and data our products collect from their surrounding environment to perform their functions (such as motion, events, temperature and ambient light).
Privacy, data protection and video surveillance laws in your jurisdiction may apply to your use of our products and services. You are the data controller with respect to personal information you obtain when using our products and services (such as video or audio recordings, live video or audio streams, images, comments, and data our products collect from their surrounding environment to perform their functions) and you are solely responsible for ensuring that you comply with applicable law when you use our products or services. For example, you may need to display a notice that alerts visitors to your home that you are using our products or services. Capturing, recording or sharing video or audio content that involves other people, or capturing others peoples’ facial feature information, may affect their privacy and data protection rights.
How We Use The Information We Collect
We may use the information we obtain about you as a data controller to:
We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.
Web & App Analytics Services
We also use third-party web and app analytics services on our websites and mobile apps. Some of these services use automated technologies to collect and analyze information, including personal data (such as IP addresses), to understand how you use our websites and mobile apps. Web and app analytics services help us improve features, evaluate the effectiveness of our marketing, and, ultimately, optimize the customer experience. To learn more about these analytics services, please see our Cookie Policy. To make a selection regarding web and app analytics cookies placed by third parties, please visit the Control Center or Cookie Settings Manager to set your preferences.
Online Tracking and Interest-Based Advertising
When you use our websites and apps, information about your online activities may be collected to provide you with advertising about products and services tailored to your interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes.
You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to individuals considering demographic data, individuals’ inferred interests and browsing context. These networks track individuals’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals’ interests, to track individuals’ browsers or devices across multiple websites, and to build a profile of individuals’ online browsing activities. The information our ad networks may collect includes data about individuals’ visits to websites that participate in the relevant ad networks, such as the pages or ads viewed and the actions taken on the websites. This data collection takes place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.
Our websites are not designed to respond to “do not track” signals received from browsers. To learn how to opt out of ad network interest-based advertising in the U.S., please visit www.aboutads.info/choices, http://www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/, and our Cookie Policy. In the European Union, please visit www.youronlinechoices.eu. You can also visit the Control Center or Cookie Settings Manager to set your preferences for the Ring websites and mobile apps.
Information Sharing
We do not sell or otherwise share personal information about you except as described in this Privacy Notice. We may share your personal information with (1) our affiliates and subsidiaries and (2) our service providers who perform services on our behalf, such as order fulfillment and data analytics and storage. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also may share personal information with our business partners with whom we jointly offer products and services or to the extent you use Works With Ring to connect to third-party products or services.
We also may disclose personal information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) to establish, exercise or defend our legal rights; (3) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (4) in connection with an investigation of suspected or actual illegal activity; or (5) otherwise with your consent.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).
Data Transfers
We may transfer the personal information we obtain about you to recipients in countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your personal information to recipients in other countries (such as the U.S.), we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. We rely on European Commission adequacy decisions or use contracts with standard safeguards published by the European Commission (you can ask Customer Service for a copy of these) and similar measures under UK laws for such transfers.
Your Choices
You can visit the Control Center or Cookie Settings Preferences Manager to set your preferences for the Ring website and mobile app.
You also may opt out of receiving promotional communications from us by following the unsubscribe instructions in the communications you receive. We do need to send you certain communications about our products and services, and you will not be able to opt out of those communications. This includes, for example, information about billing.
When you purchase our products, you may choose to use a Ring subscription plan (“Subscription Plan”) on a trial or subscription basis. If you have enabled the recording features of the Subscription Plan, we retain the recordings (and any related information) from your product during your recording subscription period so you can access your content during that time period. You may delete your recordings from Subscription Plan at any time by accessing your account.
As required by law, you may (1) have the right to access certain personal information we maintain about you; (2) request that we update or correct your personal information; (3) object to the processing of your personal information or withdraw your prior consent, if applicable; and (4) ask us to block or delete your personal information from our database. To exercise these rights, please visit here or contact us as indicated in the How To Contact Us section of this Privacy Notice. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.
Other Third-Party Services and Features
Our products, services, or websites may allow you to link to those of third parties in order to provide certain features or experiences. For example, you may be able to connect your Ring device or account to a non-Ring service (such as a third-party works with Ring product or your Amazon account).
In addition, our website and mobile apps may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, X or PayPal buttons).
These third-party services and features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Ring is not responsible for these third parties’ information practices. By using or engaging with such services and features, you are requesting and authorizing us to transfer or provide access to information on your behalf, for example, your account ID, email address, data about your Ring device usage or collected by your Ring device, etc.
How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Policies for Children
We recognise the importance of protecting children’s online privacy. Ring’s products and services are intended for adults and are not directed to children. If you're under 18, you may use Ring products and services only with the involvement of a parent or guardian.
Retention of Personal Information
To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Privacy Notice or (2) we have another lawful basis for retaining that data beyond the period for which it is necessary to serve the original purpose for collecting the data.
When you purchase our products, you may choose to use our Cloud Video Recording Service (“Cloud Service”) on a trial or subscription basis. If you have enabled the recording features of the Cloud Service, we retain the recordings (and any related information) from your product during your recording subscription period so you can access your content during that time period. You may delete your recordings from the Cloud Service at any time by accessing your account. It may take us up to 72 hours to remove those recordings.
EU-U.S. and Swiss-U.S. Privacy Shield
Ring LLC and its subsidiaries Ring Protect Inc. and Wireless Environment, LLC (collectively, “Ring”) participate in the EU-U.S. UK Extension of the EU-U.S., and Swiss-U.S. Data Privacy Frameworks (collectively, the “Data Privacy Framework”) issued by the U.S. Department of Commerce. We have certified with the Department of Commerce that we adhere to the Data Privacy Framework Principles. To learn more about the Data Privacy Framework Principles, see here.
If you have any inquiries or complaints about our handling of your personal information under Data Privacy Framework, or about our privacy practices generally, please contact us and our Data Protection Officer at: privacy@ring.com. We will respond to your inquiry promptly. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge). If neither Ring nor our third-party dispute resolution provider resolves your complaint, you may pursue binding arbitration through the Data Privacy Framework Panel. To learn more about the Data Privacy Framework Panel, see here.
As explained in Ring’s and Mr. Beams’s privacy notice, we sometimes provide personal information to third parties to perform services on our behalf. If we transfer personal information received under the Data Privacy Framework to a third party, the third party's access, use, and disclosure of the personal information must also be in compliance with our Data Privacy Framework obligations, and we will remain liable under the Data Privacy Framework for any failure to do so by the third party unless we prove we are not responsible for the event giving rise to the damage.
Ring’s Data Privacy Framework certification can be found here. Ring is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). We may be required to disclose personal information that we handle under the Data Privacy Framework in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
EU General Data Protection Regulation – Legal Basis
The EU GDPR and UK data protection laws require a legal basis for our use of personal information. Our basis varies depending on the specific purpose for which we use personal information. We use
Updates To Our Privacy Notice
This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a notice on our websites and mobile apps to notify you of significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.
How To Contact Us
If you have any questions about this Privacy Notice or our privacy practices, please contact Customer Support, e-mail us at privacy@ring.com, or write to us at:
Ring LLC
12515 Cerise Ave
Hawthorne, CA 90250
Our representative in Europe is:
Ring of Security B.V.
Mr. Treublaan 7
4th Floor
1097 DP, Amsterdam
The Netherlands
The data protection officer for the above-mentioned data controller can be contacted at privacy@ring.com.
If you would like to exercise your data protection rights, please click here.
Please note: you are shopping in AUD. Orders from New Zealand will be placed in AUD and shipped from New Zealand.
